On April 24 - 26, the International Indian Film Academy (IIFA) held their prestigious awards event in Tampa. Known as the "Bollywood Oscars,” IIFA will be utilized the Tampa Convention Center for several of their scheduled events, including a Global Business Forum, Expo for local and international vendors and IIFA rocks, a fashion and music spectacular.
The IIFA 15th Annual Weekend and Awards generated an estimated $26.4 million in total visitor spending, giving an immediate financial boost to Hillsborough County and making a positive, long-term impact on the destination’s brand.
