Visit Tampa Bay received four Adrian Awards, including the top award – the Platinum - in the highly contested “Complete Campaign” category for its innovative Bay Crafted craft beer campaign. The Adrian Awards are presented each year by the Hospitality Sales & Marketing Association International in New York City.
Visit Tampa Bay earned Platinum and Gold Adrian awards for its 2015 “Bay Crafted” campaign, built around Hillsborough County’s creative and growing craft beer scene. The campaign, which ran last summer, enlisted local breweries to tell the story of Tampa Bay’s craft beer.
Also in the winner circle at the Adrian Awards was “Winter’s Obituary,” which won a Gold Adrian Award in the Magazine or Newspaper-Consumer category. The tongue-in-cheek take-down of Ol’ Man Winter that ran in the Chicago Tribune in March. The ad announced the passing of Winter, who still remembered fondly his trip to Tampa Bay in 1977, and urged Chicagoans to celebrate his passing with a trip to Tampa Bay in his memory.
A Silver Adrian Award in the Radio category went to “Sounds of Summer,” a radio campaign that ran on stations across Florida promoting Tampa Bay through the soundscape of the region in the summer: the roar of rollercoasters at Busch Gardens Tampa Bay, the sounds of animals at Tampa’s Lowry Park Zoo and the splashing of water at The Florida Aquarium.
Congratulations!!