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New Brand for Tampa Bay Destination to Promote Tourism

  
‘Unlock Tampa Bay’ invites visitors to explore and discover Hillsborough County - After a year-long process of research and testing, Tampa Bay’s new brand is officially launching to more effectively promote Tampa Bay as a tourism and meetings destination. ‘Unlock Tampa Bay’ was revealed at an evening launch event at the Tampa Convention Center.  Tampa Bay’s new brand, Unlock Tampa Bay, invites visitors to explore and discover Tampa Bay. Emphasizing the destination’s history, culture and unique attributes, Unlock Tampa Bay will be promoted through avenues such as marketing collateral, print and online advertisements aimed at leisure travelers and meeting planners, and wearable merchandise that will be sold in the Visitor Center in Channelside Bay Plaza.  As a byproduct of the rebranding process, Tampa Bay & Company changed its name to Visit Tampa Bay to be more direct with consumers on its mission of promoting Tampa Bay through tourism.

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